Fights the #1 Cause of Age-Related Memory Loss

Hippocampus shrinkage is the main reason memory declines with age.

The 4-scent protocol reverses this in 12 weeks—actually growing the brain area responsible for forming new memories.

YOUR NOSE IS THE KEY TO YOUR BRAIN

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YOUR NOSE IS THE KEY TO YOUR BRAIN -

Digital illustration of a human head in profile with a transparent view of the brain glowing with colorful lights.

An easy way to promote brain health, backed by 50+ studies

  • Our sense of smell has direct connections to the memory & learning parts of the brain.

  • Neuroplasticity is the brain's remarkable ability to reorganize & form new neural connections.

  • Studies show loss of smell is an early sign of cognitive decline, whereas training our sense of smell can have the opposite effect.

  • Through active smelling we strengthen brain areas associated with memory and mood.

What is Olfactory Training (OT)?

  • A scientifically-endorsed practice involving the daily intentional smelling of scents.

  • A simple and safe practice accessible to all.

  • OT strengthens and grows parts of the brain associated with memory and cognition, and helps restore lost sense of smell.

  • Shown to elevate mood and well-being.

The Science

Your sense of smell is a Super Highway going directly to the memory parts of your brain.

Diagram of human nasal anatomy with a network of connected dots and lines overlaid.

Science has discovered that Olfactory Training:

  • Increases grey matter volume (literally grows your brain!) in critical regions (Al Ain et al, 2019; Rezaeyan et al, 2022)

  • Decreases depression, specifically in aging populations (Birte-Antina et al, 2018; Sabaniewicz et al, 2022)

  • Enhances mood in general (Chen & Chen, 2015; Doty, 2019)

  • Helps people with dementia remember words faster (Cha et al, 2021)

  • Positively impacts cognitive function (Johnson, 2011)

  • Improves cognition, brain connectivity, and brain health (Leon & Woo, 2018)

Buy Now
A woman with blonde hair, glasses, and a striped sweater holding a scent near her nose.

What Can I Do to Improve my Memory?

Start doing Olfactory Training today, and bring better brain health into your life. It's easy!

  • Practice OT twice a day, every day, ideally making it a new lifestyle habit.

  • Use at least 4 different scents.

  • With each scent, engage fully in the act of smelling for at least 10 seconds.

Practice every day, and do one of the best things you can for your brain!

Who’s it for?

  • An older woman with gray hair and a wide-brimmed straw hat smiling while riding a bicycle with a basket of flowers in a lush green outdoor setting.

    Anyone who wants to improve their memory.

  • Family shopping in a grocery store, the man and woman looking at bread and the young boy selecting bread from the shelves.

    Anyone who has lost their sense of smell.

  • A young woman helps an elderly woman with baked pastries in a bright kitchen.

    Anyone taking proactive steps for their brain health.